GP-009 Sales

Purpose

This procedure describes Dreamshot's sales process for AI product imagery solutions. It covers prospecting through implementation for fashion brands, marketplaces, automotive OEMs, and car rental companies.

Scope

This procedure applies to all B2B sales activities for Dreamshot's AI-powered product imagery platform.

Sales Process Overview

Stage	Goal	Deliverable
Outreach (01-03)	Book discovery meeting	Meeting scheduled
Discovery (04)	Qualify & book demo	Qualified lead
Demo (05)	Send proposal	Proposal sent
Closing (06)	Signed contract	Contract signed
Implementation (07)	Successful go-live	Happy customer

Target Verticals

Vertical	Example Customers	Key Value Prop
Fashion Brands	D.Franklin, Ecoalf	500x more content, 30% ROAS improvement
Fashion Marketplaces	-	Standardize brand content at scale
Automotive OEMs	KIA, Toyota	Every color/trim without photoshoots
Car Rental	OK Mobility	Consistent fleet imagery across locations

Responsibilities

Role	Responsibility
JD-001 General Manager	Signs contracts, oversees sales strategy
JD-002 Sales Manager	Leads sales, designs pricing and targets
JD-008 Sales Development Rep	Prospecting, lead qualification, pipeline building
JD-016 Customer Success Manager	Post-sale support, onboarding, retention
JD-019 Business Development	Growth opportunities, partnerships

Playbook

The Sales Playbook contains detailed processes and scripts for each stage:

Outreach

• 01 - Prospecting - Apollo workflow, company lists, lead search
• 02 - Cold Calling - Call scripts, objection handling
• 03 - Cold Email - Email sequences, templates

Sales Meetings

• 04 - Discovery - Discovery questions, qualification
• 05 - Demo - Demo scripts, POC setup
• 06 - Closing - Proposals, contracts, negotiation
• 07 - Implementation - Onboarding, training, go-live

Tools

Tool	Purpose
Apollo.io	Prospecting, sequences, lead database
HubSpot	CRM, deal management, pipeline
Aircall	Phone system for cold calling

Deal Naming Convention

Format: {COUNTRY} {Company} {Brief description}

Examples:

• ES Ecoalf Proof of Concept
• DE Toyota DACH AI configurator imagery
• ES KIA Spain Pilot

Case Studies

See Case Studies for detailed customer success stories:

• KIA
• Toyota
• Ecoalf
• OK Mobility

Associated Documents

• T-009-001 Implementation Plan
• GP-011 Production and Service Provision
• GP-014 Feedback and Complaints

Signature meaning

The signatures for the approval process of this document can be found in the verified commits at the repository for the QMS. As a reference, the team members who are expected to participate in this document and their roles in the approval process, as defined in Annex I Responsibility Matrix of the GP-001, are:

• Author: Team members involved
• Reviewer: JD-003, JD-004
• Approver: JD-001