Demo

Goal: Show how Dreamshot solves their specific challenges and secure next steps (POC or proposal).

Meeting Structure

Duration: 30-45 minutes

Goal: Show them exactly how Dreamshot solves their specific challenges, and define clear next steps.

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Demo Principles

1. Start with their pain: "Last time we talked, you mentioned [specific challenge]. Let me show you how we address that."
2. Show, don't tell: Spend 80% of the demo actually demonstrating, not explaining.
3. Use their products if possible: The most compelling demo uses their actual SKUs or vehicles.
4. Pause for questions: After each major feature, ask "Does this make sense for your use case?"
5. End with clear next steps: Never end a demo without defining what happens next.

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Demo Scripts by Industry

Fashion Brands

Pre-Demo Preparation

• Review discovery notes - what's their #1 pain point?
• Prepare examples relevant to their product category (apparel, accessories, footwear)
• If possible, get 2-3 product photos from their website to demo with
• Have case study ready (D.Franklin, Ecoalf) that matches their situation

Demo Flow

1. Recap (3 min)

"Thanks for joining. Last time we talked, you mentioned [specific challenge - e.g., 'ad fatigue on Meta' or 'photoshoot costs']. Today I want to show you exactly how we address that."

2. The Problem (2 min)

"Fashion brands like yours typically run [X] photoshoots per season, spending [Y] and waiting [Z] weeks for assets. Meanwhile, Meta's algorithm rewards fresh content - so by the time your assets are live, you're already behind."

3. Live Demo (20 min)

Step	What to Show	What to Say
Upload	Upload a product photo	"We start with your existing product images - no new photoshoot needed."
AI Generation	Generate variations	"In seconds, we create multiple variations - different backgrounds, angles, styling."
Brand Consistency	Show brand-trained output	"This is trained on your brand guidelines, so every output is on-brand automatically."
Export	Show export options	"Direct export to Meta, TikTok, or your DAM - ready to use immediately."
Bulk	Show batch processing	"And this scales - generate hundreds of variations overnight."

4. Results Proof (5 min)

"Here's what D.Franklin saw: 30% ROAS improvement, 500x more content variations, and they cut their photoshoot budget by 60%."

5. Q&A (10 min) Address questions, then transition:

6. Next Steps (5 min)

"Based on what you've seen, I think a proof of concept with [X of their products] would help you see this with your actual brand. How does that sound?"

Key Objections During Demo

Objection	Response
"The quality isn't quite right"	"This is our base model - we train specifically on your brand guidelines for production use."
"Can it do [specific style]?"	"Let me show you..." (if yes) or "That's something we can train for" (if no)
"How does pricing work?"	"We typically do per-image or subscription - let me walk through options after the demo."

Fashion Marketplaces

Pre-Demo Preparation

• Review discovery notes - is their pain more about brand content quality or internal production?
• Take screenshots from their marketplace showing visual inconsistency
• Prepare before/after examples of standardization
• Have examples from similar marketplace categories ready

Demo Flow

1. Recap (3 min)

"Last time we talked, you mentioned [specific challenge - e.g., 'inconsistent brand photos' or 'manual editing overhead']. Today I want to show you exactly how we solve that at scale."

2. The Problem (2 min) Show their own marketplace:

"Here's what I noticed on [Marketplace name] - this listing has a white background, this one has lifestyle, this one is inconsistent. That visual inconsistency impacts conversion and brand perception."

3. Live Demo (20 min)

Step	What to Show	What to Say
Input	Show varied brand images	"This is typical of what brands send you - different backgrounds, lighting, quality."
Standardization	Show unified output	"We automatically standardize everything - same background, same styling, same quality."
Batch Processing	Show bulk workflow	"This works at scale - process thousands of SKUs automatically."
Quality Control	Show approval workflow	"Your team can review and approve in bulk."
Integration	Show API/export	"This integrates directly with your catalog management system."

4. Results Proof (5 min)

"Marketplaces using standardized imagery see 15-25% higher conversion. One client reduced their manual editing time by 80%."

5. Q&A (10 min)

6. Next Steps (5 min)

"I'd suggest we run a pilot with [category] - maybe 100 SKUs - so you can see the quality with your actual catalog. What do you think?"

Automotive OEMs

Pre-Demo Preparation

• Review discovery notes - is focus on configurator, marketing, or both?
• Prepare examples from automotive clients (KIA, Toyota)
• Have before/after of AI vs. traditional vehicle imagery ready
• Research their current model lineup and which launch is upcoming

Demo Flow

1. Recap (3 min)

"Last time we talked, you mentioned [specific challenge - e.g., 'configurator coverage' or 'marketing asset lead times']. Let me show you how we address that."

2. The Problem (2 min)

"Traditional vehicle photography requires shooting every color, every trim, every angle. That's [X] photoshoots per model. And if you need a configuration you didn't shoot, you're out of luck until the next session."

3. Live Demo (20 min)

Step	What to Show	What to Say
Base Input	Show vehicle imagery input	"We start with a base photoshoot - you shoot one hero configuration."
Color Variants	Generate color variations	"From that, we generate every color in your palette - photorealistic, production-ready."
Backgrounds	Show environment variations	"Place the same vehicle in any environment - studio, lifestyle, location-specific."
Configurator	Show trim variations	"Different trims, wheels, accessories - all from the same base."
Marketing	Show campaign assets	"And create social-ready content with lifestyle contexts."

4. Results Proof (5 min)

"KIA achieved 3x engagement lift on social with AI-generated lifestyle imagery. Toyota is using this for complete configurator coverage without shooting every combination."

5. Q&A (10 min)

6. Next Steps (5 min)

"I'd suggest we do a proof of concept with [specific model] - generate [color/trim] variations so your team can evaluate quality. When's your next model launch?"

Car Renting

Pre-Demo Preparation

• Review discovery notes - is focus on consistency, speed, or cost?
• Take screenshots from their fleet listings showing inconsistency
• Prepare OK Mobility case study
• Have before/after examples of fleet standardization

Demo Flow

1. Recap (3 min)

"Last time we talked, you mentioned [specific challenge - e.g., 'inconsistent photos across locations' or 'slow time-to-list']. Let me show you how we solve that."

2. The Problem (2 min) Show their own listings:

"Here's what I noticed in your fleet - this SUV has a dealer lot background, this one is professional, this one is taken with a phone. That inconsistency affects how customers perceive your fleet."

3. Live Demo (20 min)

Step	What to Show	What to Say
Input	Show varied fleet photo	"This is typical - photos taken at different locations, different lighting, different quality."
Standardization	Show unified output	"We standardize everything - same background, same angle, professional quality."
Aspiration	Show lifestyle placement	"Or place your fleet in aspirational settings - airport, hotel, scenic drive."
Scale	Show batch processing	"Process your entire fleet in hours, not weeks."
Refresh	Show seasonal updates	"And update seasonally - winter backgrounds, summer destinations."

4. Results Proof (5 min)

"OK Mobility standardized their entire fleet presentation with us. They're seeing higher booking rates and can command premium pricing because their listings look premium."

5. Q&A (10 min)

6. Next Steps (5 min)

"I'd suggest we run a pilot with [vehicle category] - maybe 20-30 vehicles - so you can see the quality with your actual fleet. How does that sound?"

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Handling Demo Technical Issues

Issue	Response
Demo environment slow	"Let me show you a pre-rendered example while that processes - same result, just faster to view."
Output quality not perfect	"This is our base model - for production, we train specifically on your brand/vehicles for better results."
Feature not available	"That's on our roadmap. Let me note that as important for you and check timeline."

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Demo Goals

When you complete the demo phase, you must achieve four things:

1. Metrics alignment - Know exactly how they'll measure success (ROAS, CTR, engagement, cost savings)
2. Implementation method - Decide the right approach (API integration, self-serve platform, managed service)
3. Pricing inputs - Gather info for pricing: content volume, platforms, per-image vs subscription, existing budget
4. Next meeting - Set date for next demo meeting with stakeholders, or for implementation kickoff

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Post-Demo Checklist

• Send follow-up email within 24 hours
• Include any assets/examples shown during demo
• Confirm next steps (POC, pricing discussion, stakeholder meeting)
• Update deal stage in HubSpot
• Create tasks for any follow-up items

Signature meaning

The signatures for the approval process of this document can be found in the verified commits at the repository for the QMS. As a reference, the team members who are expected to participate in this document and their roles in the approval process, as defined in Annex I Responsibility Matrix of the GP-001, are:

• Author: Team members involved
• Reviewer: JD-003, JD-004
• Approver: JD-001