Sales Playbook
This playbook contains the complete sales process for Dreamshot, organized by stage.
Start Here
The Problem We Solve - Understand why customers buy before executing the sales process.
Stages Overview
| Stage | Goal | Key Metrics |
|---|---|---|
| Outreach (01-03) | Book discovery meeting | Meetings booked per week |
| Discovery (04) | Qualify & book demo | Demo conversion rate |
| Demo (05) | Send proposal | Proposals sent |
| Closing (06) | Signed contract | Win rate |
| Implementation (07) | Successful go-live | Time to value |
Outreach
The first three steps focus on getting prospects into a discovery meeting:
- Prospecting - Build targeted lists in Apollo, search for leads
- Cold Calling - Call scripts and objection handling
- Cold Email - Email sequences and templates
Sales Meetings
Once you have a meeting, move through these stages:
- Discovery - Understand their needs, qualify the opportunity
- Demo - Show the product, propose a POC
- Closing - Negotiate and sign the contract
- Implementation - Onboard and go-live
Industry Tabs
Each playbook section includes tabs for our four target verticals:
- Fashion Brands - D.Franklin, Ecoalf
- Fashion Marketplaces - Multi-brand catalogs
- Automotive OEMs - KIA, Toyota
- Car Renting - OK Mobility
Select the relevant tab to see industry-specific scripts, questions, and examples.