Annex 1 Quality policy
The purpose of this Quality Policy is to establish a framework for the ongoing development, implementation, maintenance, and improvement of our Quality Management System (QMS), ensuring the reliability and effectiveness of our AI-powered creative production platform.
We are committed to delivering enterprise-grade AI solutions that meet the highest standards of quality. This includes output quality, data privacy, system reliability, and ease of use for marketing and creative teams at scale.
Review
This Quality Policy will be reviewed in the periodicity specified in the relevant procedure, as part of the Management Review process - or whenever significant changes occur that may impact our QMS or the quality of our products.
Mission
AI Creative Engine that helps brands generate customized visuals for every person, eliminating ad fatigue and transforming the unit economics of content production.
Our main activity is the design, development and commercialization of B2B SaaS tools that enable marketing teams to generate, validate, and publish AI-powered creative assets at scale. We use generative AI and computer vision to produce high-quality visual content automatically, making our platform a force multiplier for creative professionals.
Vision
In 18 months, the internet will be different for each person. E-commerce stores serve tailored visuals for each visitor. Ads are hyper-segmented for hundreds of buyer personas, renewing daily. Dreamshot is the Visual Operating System behind it all.
We see a future where AI-generated creative assets are indispensable to marketing teams, used as a tool to eliminate ad fatigue, increase campaign performance, and democratize access to high-quality visual production. In this future, brands achieve better engagement and organizations run more efficient and profitable marketing operations.
Values
Our values are:
Speed
Bias toward action. Production in hours not weeks. We help our customers move faster than their competition by automating the creative production pipeline.
Quality
Enterprise-grade output that matches human-made content. We thoroughly implement a quality management system based on continuous improvement, ensuring every AI-generated asset meets professional standards.
Intelligence
Replace gut feeling with data-driven creative decisions. We are committed to fulfilling the requirements of our customers through:
- Predictive quality scoring using computer vision (IQA)
- CTR prediction models trained on millions of ad impressions
- Automated feedback loops that improve output over time
- Platform-specific optimizations for Meta, TikTok, Google, and Shopify
We observe current legislation and regulatory requirements in all our activities, including data protection (GDPR), AI transparency, and platform-specific advertising guidelines.
Communication
As you can see, we communicate this Quality Policy will to all employees and relevant stakeholders.
It is also available to the public on our website.
However, regarding our employees, irrespective of their role, they are responsible for understanding, implementing, and upholding this Quality Policy. So, if you are an employee, we might ask you to sign this document in proof of receipt and conformity.
Signature |
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| Full name |
Signature meaning
The signatures for the approval process of this document can be found in the verified commits at the repository for the QMS. As a reference, the team members who are expected to participate in this document and their roles in the approval process, as defined in Annex I Responsibility Matrix of the GP-001, are:
- Author: Team members involved
- Reviewer: JD-003, JD-004
- Approver: JD-001